The 42nd Alfonso Ortiz Tirado Festival runs January 22–30, 2027 in Álamos.

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Mayo Region · Sonora, Mexico

From the mountains to the sea: southern Sonora.

Six municipalities to explore: beaches, historic towns, Yoreme and Guarijío traditions and the sierra.

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Experience southern Sonora In your own way

From the beaches and estuaries of the Gulf of California to the arcades of Álamos and the rivers of the sierra, the Mayo Region is yours to explore at your own pace. Taste southern Sonora’s cooking, learn about Yoreme and Guarijío traditions, and make memories you can only make here.

Municipal boundaries: INEGI, Geostatistical Framework (published by CONABIO), simplified.

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Find your plan

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Upcoming events

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Travel with respect

Ask before photographing people and ceremonies, especially in Yoreme and Guarijío communities. Take your trash with you, save water and buy from local producers.

Responsible travel guide

Frequently asked questions

What visitors ask most before traveling to southern Sonora.

When is the best time to visit southern Sonora?

November to March, when the weather is mild and pleasant for exploring towns, beaches and the sierra.

From May to mid-October it is very hot (average highs around 36 °C / 97 °F in July), and July to September brings frequent rain. See the “Weather and the best time to visit” guide.

How do I get to the Mayo Region?

By road, Federal Highway 15 runs through Navojoa, connecting it with Ciudad Obregón and Hermosillo to the north and Los Mochis to the south.

By air, the closest airport is Ciudad Obregón, about 55 km (34 mi) from Navojoa; Los Mochis is about 165 km (100 mi) away.

How do I get there from Arizona?

Cross at Nogales and follow Federal Highway 15 south through Hermosillo and Ciudad Obregón. Nogales to Navojoa is about 600 km (370 mi), 6 to 7 hours of driving.

If you drive a foreign-plated car and will stay within Sonora, you can get the “Only Sonora” permit, valid for 180 days. Check the current requirements on the Sonora State Government website.

What shouldn’t I miss?

Álamos, a Pueblo Mágico with colonial architecture; Huatabampito beach; Huivulai Island and Tóbari Bay in Benito Juárez; the rivers and sierra of Quiriego; and the Yoreme traditions of Etchojoa and Navojoa.

See “The six municipalities” for each one’s must-sees.

Can I visit Yoreme and Guarijío communities?

Yes, respectfully. Ask before photographing people, ceremonies or dances, and follow the community’s guidance during traditional festivities.

To visit Guarijío communities in the sierra, it is best to go with a local guide or with support from the municipal tourism office.

What festivities and events are there during the year?

Each municipality has traditional and patron-saint festivities throughout the year, and Lent and Holy Week are the Yoreme people’s most important ceremonial season.

One of the best-known events is the Alfonso Ortiz Tirado Festival in Álamos: its 42nd edition runs January 22–30, 2027. See Events for confirmed dates.

Do I need cash?

The currency is the Mexican peso. Cards are accepted in towns, but carry cash for rural communities, beaches and the sierra, where ATMs are scarce.

What should I do in an emergency?

Dial 911, the emergency number throughout Mexico. For tourist information, call OCV Navojoa at +52 642 422 8326.

Cell coverage can fail in the sierra: tell someone your route before you go.

Arizona · Sonora

For partners in Arizona and Sonora

OCV Navojoa seeks collaboration in destination promotion, air connectivity, film tourism, health tourism, media and tourism-sector cooperation.