The 42nd Alfonso Ortiz Tirado Festival runs January 22–30, 2027 in Álamos.

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Six ways to experience Sonora.

One coast, one mountain range and many stories connecting us.

Photo supplied for Ruta Sierra Mar

Navojoa

The heart of the Mayo Region

A regional meeting point: history, everyday life and experiences along the Mayo River.

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Huatabampo

Where the river meets the sea

Beaches, estuaries and regional heritage connect coastal landscapes with Mayo culture.

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Álamos

History among the mountains

Heritage, town squares and mountain scenery invite you to discover the eastern Mayo Region.

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Etchojoa

Living roots

The valleys and Yoreme culture are part of this region’s identity.

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Benito Juárez

Coastal flavors and landscapes

The coast, fishing and food offer different ways to experience the region.

DiscoverPhoto supplied for Ruta Sierra Mar

Quiriego

Mountains waiting to be discovered

Mountain landscapes and Guarijío culture: a region to explore respectfully with its communities.

DiscoverPhoto supplied for Ruta Sierra Mar